Description
By (author) Pelet Jean-Eric
Short /annotation:
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
:
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.
Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. – Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
Table of contents:
-
- Chapter – 01: Understanding consumer behaviour in the digital age;
- Chapter – 02: The new era of consumer needs and motivations;
- Chapter – 03: Psychological and social dynamics in consumer behaviour;
- Chapter – 04: The science of digital learning and memory;
- Chapter – 05: Building brand loyalty in the digital age;
- Chapter – 06: The consumer decision making process;
- Chapter – 07: Advancing consumer experiences in the digital world;
- Chapter – 08: The power of online communities and social influence;
- Chapter – 09: Ethical considerations in the consumer landscape;
- Chapter – 10: The future of consumer behaviour in the digital era
Review quote:
“Jean-Eric Pelet”s
Consumer Behaviour offers an essential exploration of how digitalization is reshaping consumer psychology and decision-making. As an expert in the field, I can attest to the book”s clarity and relevance, making it an indispensable resource for both scholars and practitioners.”
Review quote:
“Jean-Eric Pelet has written a game-changing textbook that combines rigorous academic theory with practical case studies.
Consumer Behaviour is a valuable tool for students and professionals eager to excel in today”s digital economy.”
Review quote:
“This textbook is a testament to Jean-Eric Pelet”s expertise in digital consumer behaviour. His ability to demystify complex concepts with real-world examples makes this book an essential guide for understanding today”s competitive landscape.”
Review quote:
“Jean-Eric Pelet”s textbook provides a profound understanding of how technology and consumer behaviour intersect. It”s a comprehensive and engaging resource that will resonate with students and professionals alike.”
Review quote:
“With
Consumer Behaviour, Jean-Eric Pelet has delivered an exceptional textbook that reflects his deep knowledge of the field. This is an invaluable resource for those who aim to excel in the digital marketplace.”
Review quote:
“Jean-Eric Pelet”s latest book is an outstanding contribution to the study of consumer behaviour. Combining theory with practical insights, it is an indispensable tool for navigating the challenges of digital marketing.”
Review quote:
“Jean-Eric Pelet”s
Consumer Behaviour is an outstanding resource for understanding how digitalization
Reviews
There are no reviews yet.