Description
By (author) Andrews Marc; By (author) van Leeuwen, Matthijs; By (author) van Baaren, Rick
Short /annotation
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. “You”ll never look at an ad, an online shopping site or product packaging the same way again.” – Nextavenue.org
Review quote
“You”ll never look at an ad, an online shopping site or product packaging the same way again.”
Biographical note
Marc Andrews is a psychologist, art director and designer. He holds a master’s degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design.
Dr. Matthijs van Leeuwen is an assistant professor of Social Influence and Persuasion at the Radboud University of Nijmegen.
Prof. dr. Rick van Baaren is professor of Behavioural change and Society at Radboud University Nijmegen.
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